Branding, Pricing, and Distribution Research Paper

Branding, Pricing, and Distribution - Research Paper Example Establish a complete trucking business The company must work its way towards becoming a complete trucking business which includes a range of long-haul trucks and trucks which can carry different types of business. Then the company will be able to tap into consumer segment previously unapproached. Establish independent status They must become independent of their own like having their own fleet of trucks to carry the equipments. They must have their own drivers without having any contracted services. Global product branding Strategy Herb Holden Trucking Inc. needs to increase its presence around the globe. Hence they must look at the consumer segment where they want to tap into. Then they will be able to isolate the types of equipments which they will need to serve the consumer. They must make an agreement with the customs department and various officials of the country so that no restriction comes while carrying out their business. Answer 2 Pricing Strategy Herb Holden Trucking Inc. ... They can also go for vertical integration with other firms. This will significantly reduce the overhead and management costs associated with it. With this they might also be able to get lower transaction costs. They must also look for quicker routing time by the trucks so that per day income will increase along with the increase in efficiency. The must also take a look at the maintenance cost associated with the fleet of trucks and try to keep the trucks maintenance twice every year to increase their operational efficiency. They should also take care of the buildings, office etc. to reduce their cost. They must buy trucks that give higher mileage compared to other trucks to increase profitability. They can reduce the total transport cost by reducing the product volumes and doing unnecessary packaging, and rely more on the local products instead. Answer 3 Pricing strategy will help in reducing the cost of operation which the company will face in the due course of their work. By bringi ng down the cost they will be able to buy more number of fleets to augment their business strategy. With lower cost to operate they will be able to spend more on branding activities like promotion. Hence they will be able to deliver to their clients the equipments they want more quickly as compared to others. Again they can reach out to a larger number of customers through their increased fleet base. This will deliver a sense of customer satisfaction (Konings, 2008). By doing vertical integration with other firms in the same line of business they will be able to increase their market share and hence reach out to large number of customers. With vertical integration both the management will be able to formulate strategies which will serve both